UNWTO Regional Conference Enhancing Brand Africa
Fostering Tourism Development, Accra, Ghana, 17-19 August 2015
Source: United Nations World Tourism Organization
MADRID- The UNWTO Regional Conference Enhancing Brand Africa – Fostering Tourism Development will bring together a wide variety of African tourism stakeholders to explore how build a stronger brand for Africa as a tourism destination (Accra, Ghana, 17-19 August 2015).
Tourism is one of Africa’s most promising economic sectors, but the sector’s capacity to fully contribute to inclusive and sustainable development across the continent is often hindered by negative perceptions and the generalization of crises situations in specific locations. At the same time, the numerous positive stories from Africa remain untold to a global audience, further impeding positive perceptions of the region.
Against this backdrop, the upcoming UNWTO conference Enhancing Brand Africa – Fostering Tourism Development will bring together a wide range of public and private-sector stakeholders in tourism, media and communications, and other related fields to:
Against this backdrop, the UNWTO Regional Conference on the Image of Africa aims to:
- Analyse the situation of Brand Africa and its impact on tourism in the region
- Identify the key challenges facing Brand Africa and that of African countries
- Exchange national experiences on country branding and tourism branding
- Explore how African destinations can successfully build a strong brand in
an increasingly competitive marketplace and a constantly changing
business environment - Create synergies among African countries towards greater cooperation in
the promotion and positioning of a common African Tourism Brand
The Conference will be opened by H.E. Mr. John Dramani Mahama, President of the Republic of Ghana.
Among the confirmed speakers to gather in Accra, Ghana, are the Ministers of Tourism of Ghana, Cameroon, Namibia, Seychelles and Zimbabwe; the CEO of Ethiopian Airlines, Tewolde Gebre Mariam; and Zain Asher from CNN International, the media partner of the Conference, who will deliver a key note speech on “What is Brand Africa?”.
Provisional Program
Enhancing Brand Africa – Fostering Tourism Development
______
East Africa Tourism Development Forum (Mombasa, Kenya, 20-22 August 2015)
______
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.
UNWTO’s membership includes 156 countries, 6 Associate Members and over 450 Affiliate Members representing the private sector, educational institutions, tourism associations and local tourism authorities.
